Having a business plan is essential to any business no matter the industry. Organize your thoughts and put them into a organized plan! I am providing you with a checklist to help you visualize and organize your thoughts!

There is also a printable PDF checklist located at the bottom of the post.

Introductory Page:

  • Name, address of business
  • Names of principals
  • Nature of business
  • Statement of financing needed
  • Confidentiality warning
  • Table of contents

Executive Summary:

  • Description of business
  • Growth potential
  • Business strategy
  • Competition 
  • Management and experience
  • Principals
  • Funds sought and uses
  • What investors get in return
  • Exit strategy for investors
  • Financial summary

Industry Analysis:

  • Past sales in industry
  • Anticipated industry growth
  • What are the new products?
  • Who is the competition? 
  • Distinctive competence?
  • Strengths, weaknesses of competitors
  • Market segmentation
  • Who are the customers?
  • Excellent cross-referencing
  • Regulatory issues

Description of the Venture:

  • Products and services
  • Location and site details
  • Size of the business
  • Office and other equipment
  • Personnel needs
  • Background and experience
  • Reasons for going into business
  • What development work has been done?
  • Social responsibility 

Production Plan: 

  • Division of responsibility for manufacturing 
  • Who are the subcontractors?
  • What are the costs of subcontracting? 
  • What raw materials are needed?
  • Who are the suppliers?
  • What are the capital needs?
  • What is the inventory control system?
  • What are the storage needs?

Marketing Plan:

  • Analysis of business environment 
  • Demand and competition
  • Who is the target market? 
  • Company strengths, weaknesses
  • Overall marketing strategy
  • Pricing plan and issues
  • Distribution and promotion
  • Implementation cost and controls

Organizational Plan: 

  • Corporate , Legal structure
  • Principals and partners
  • Authority of principals 
  • Management team background
  • Roles and responsibilities
  • Job descriptions 
  • Performance appraisal system
  • Advisory board detail
  • Technology plan

Assessment of Risk:

  • Potential weaknesses of business
  • Contingency plans
  • Details
  • Strategic position

Financial Plan: 

  • Income statement
  • Details of assumptions
  • Balance sheet
  • Break Even analysis
  • Sources and applications of funds


  • Resumes of principals 
  • Market research data 
  • Sources of information
  • Justifications for claims
  • Price lists where available 

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