Having a business plan is essential to any business no matter the industry. Organize your thoughts and put them into a organized plan! I am providing you with a checklist to help you visualize and organize your thoughts!
There is also a printable PDF checklist located at the bottom of the post.
Introductory Page:
- Name, address of business
- Names of principals
- Nature of business
- Statement of financing needed
- Confidentiality warning
- Table of contents
Executive Summary:
- Description of business
- Growth potential
- Business strategy
- Competition
- Management and experience
- Principals
- Funds sought and uses
- What investors get in return
- Exit strategy for investors
- Financial summary
Industry Analysis:
- Past sales in industry
- Anticipated industry growth
- What are the new products?
- Who is the competition?
- Distinctive competence?
- Strengths, weaknesses of competitors
- Market segmentation
- Who are the customers?
- Excellent cross-referencing
- Regulatory issues
Description of the Venture:
- Products and services
- Location and site details
- Size of the business
- Office and other equipment
- Personnel needs
- Background and experience
- Reasons for going into business
- What development work has been done?
- Social responsibility
Production Plan:
- Division of responsibility for manufacturing
- Who are the subcontractors?
- What are the costs of subcontracting?
- What raw materials are needed?
- Who are the suppliers?
- What are the capital needs?
- What is the inventory control system?
- What are the storage needs?
Marketing Plan:
- Analysis of business environment
- Demand and competition
- Who is the target market?
- Company strengths, weaknesses
- Overall marketing strategy
- Pricing plan and issues
- Distribution and promotion
- Implementation cost and controls
Organizational Plan:
- Corporate , Legal structure
- Principals and partners
- Authority of principals
- Management team background
- Roles and responsibilities
- Job descriptions
- Performance appraisal system
- Advisory board detail
- Technology plan
Assessment of Risk:
- Potential weaknesses of business
- Contingency plans
- Details
- Strategic position
Financial Plan:
- Income statement
- Details of assumptions
- Balance sheet
- Break Even analysis
- Sources and applications of funds
Appendix:
- Resumes of principals
- Market research data
- Sources of information
- Justifications for claims
- Price lists where available
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